Discover New Possibilities with Eye Tracking in VR
Eye tracking technology enables new forms of interactions in VR, with benefits to hardware manufacturers, software developers, end users and research professionals.
Eye Tracking Uses in VR
Gaming & Entertainment
Enable superhuman powers and richer gameworld interactions with an eye tracker in VR.
Streamline everyday actions and increase productivity by using gaze as an input.
Get insights into human behavior in fully controlled virtual environments using VR for analysis.
Improved HMD performance. Lighter and more power-efficient devices. Headsets that automatically identify and adapt to the user. It’s all possible with eye tracking.
- Foveated Rendering
The human eye only processes a small area of the field of view in high definition. Devices can do the same and save precious processing power if they are able to understand where the user is focusing on the screen.
- Inter-Pupillary Distance
Measuring the distance between the users’ pupils enables HMDs to automatically adapt to unique facial features, increasing the visual quality and comfort of VR headsets for a broader range of the population.
- User Identification
By implementing eye tracking, HMDs can efficiently recognize different individuals, removing the need for user selection or authentication. This enhances security and simplifies profile management for multiple users.
Richer social interactions. Virtual objects and environments that respond to your gaze. Experiences that feel natural and immersive. Eye tracking enriches entertainment and usability in VR.
- Hand-Eye Coordination
Hand-eye coordination guides many commonplace actions, such as picking up and throwing objects. VR and AR experiences feel a lot more natural when we can leverage our gaze together with hand controllers to interact with virtual objects.
- Interactive Eye Contact
We also use our eyes to communicate and express our emotions. Eye tracking makes is possible for virtual avatars to replicate eye movements, giving a new dimension to multi-player environments and social interactions in VR.
- 2-Step Interaction
When gaze is used as an input, menu navigation, selection and many other interactions are streamlined. You simply look at what you want to select and click, with no need for additional movements or pointing with controllers.
- Natural Aiming
Many VR solutions today rely on unnatural movements with the head or controller to indicate direction of interest. VR becomes more intuitive and immersive when we can use our gaze to interact with objects, just as we do in real life.
“Much like capacitive touch transformed the smartphone industry, technologies like eye tracking have the potential to do similar things in the VR and AR space.”
— "The Importance of Eye Tracking in AR & VR", Moor Insights & Strategy
“Tobii showed us eye tracking inside a VR HMD that was as perfect an implementation as we’ve seen. That, coupled with the company’s unique position in the current market, places Tobii in a prime position for the market's future.”
— Seth Colaner, Tom’s Hardware
"Trying Tobii's technology for just 30 minutes has already ruined me for every VR headset without it. I'd call that a success.“
— Devindra Hardawar, Engadget
“I left the [Tobii] demo convinced that once you’ve tried a VR headset with eye-tracking included you’ll never want to wear one without it again.”
— Ian Hamilton, Upload VR
Interested in eye tracking for AR?