Eye Tracking Analytics in VR

Get unparalelled insights into human behavior. With eye tracking data in VR, you can further your research and get actionable insights to optimize your business solutions and results.

Actionable Insights for Your business

Software Tool

Tobii Pro VR Analytics

Use our analysis software to get immediate eye tracking metrics and automated visualizations that are easy to understand and customize for your project needs.

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Software Tool

Tobii Pro Lab VR 360

Design, record and analyze eye tracking data in 360-degree videos and images. Tobii Pro Lab offers the complete solution to conduct eye tracking studies in virtual reality.

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Consultation Service

Tobii Pro Insight

Tobii Pro offers eye tracking research consultancy to dig in to the data and provide the information you need to understand your audience, consumers or employees.

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New Possibilities for Your Software

Add a range of new capabilities to your XR software and create better products, experiences and use cases with eye tracking interactions and analytics.

Latest News

Why you can’t afford to ignore VR analytics

Why you can’t afford to ignore VR analytics

The combination of eye tracking and VR can reveal many factors that drive human behavior within an unlimited number of hypothetical scenarios. Learn how VR analytics changes the way we study human attention.

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5 tips for maximizing the value of eye tracking studies in VR

5 tips for maximizing the value of eye tracking studies in VR

VR environment design and functionality varies a lot depending on your project type and the goals you want to achieve. Here are some tips on how to create the best virtual environment for your research project.

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